About Our Dealership

Holler Nissan Columbia
A Columbia New & Used Nissan Dealership

Holler Nissan Columbia is proud to serve Columbia with quality Nissan vehicles. With models like the Nissan Rogue, Nissan Altima, Nissan Sentra, Nissan Frontier, and the Nissan Titan, we have something for every taste and need. Come visit us at 9940 Two Notch Rd, Columbia, SC 29223-4381 to see our vehicles and take one for a test drive.

If you're looking for used cars in Columbia, we can assist you there as well. Visit our inventory page to see our large collection of pre-owned vehicles.

Holler Nissan Columbia is not just your Columbia Nissan dealership — we also provide a full line of services dedicated to our South Carolina customers. From auto repair and service performed by expert mechanics, to OEM parts and accessories, to car loans or leases, Holler Nissan Columbia is the smart choice for your automotive needs.

Come in and say hi! We're located at 9940 Two Notch Rd, Columbia, SC 29223-4381, or you can call us at Sales 803-560-4855.

There are a number of reasons why so many drivers flock to the Holler Nissan Columbia showroom, so we're going to do our best to outline them all for you.

First and foremost, we're renowned throughout the greater Columbia, Lexington, Irmo, West Columbia, Cayce and Sumter areas for our superb selection of new Nissan models, plain and simple. Of course, our love for these cars often brings them back to our showroom in a number of ways.

For instance, when it comes time to upgrade, many of our loyal customers return their vehicle to be traded in. These used cars are then offered to our valued customers — some even certified with the same guaranteed performance and quality as new ones.

Helping you find your next car is only the beginning of the Holler Nissan Columbia experience, though. From there, our team of financing experts will help you drive home the car you've been eyeing, on your terms.

Of course, nobody wants to be forgotten after the purchase of a new or used Nissan. That's why our highly trained staff work in a state-of-the-art auto repair center equipped with the latest Nissan parts.

Interested in utilizing one of our areas of expertise? Come visit us at 9940 Two Notch Rd, Columbia, SC 29223-4381 for all your automotive needs — and an experience that's satisfying, worry-free, and at your convenience.

Part of the Holler-Classic Family of Dealerships

Holler Nissan Columbia is part of the Holler-Classic Family of Dealerships, which has proudly served customers for over 87 years! We also have access to extensive inventory across our South Carolina Nissan and INFINITI stores, including Holler Nissan of Lexington, Holler Nissan of St. Andrews, and Holler INFINITI Columbia. Our group's motto, "Never forget your customer — Never let your customer forget you!" comes straight from the mind and heart of William E. "Bill" Holler, the first Mr. Holler to go into the automotive industry. Long before motivational speakers became fashionable, Bill Holler was an institution! Automotive News described him as a spellbinder, a table-pounder, an evangelist. But he didn't sell cars on personality alone. By understanding customer wants and needs, Bill was able to develop innovative programs to inspire dealers to establish new sales records.

Roger III, Chris and Jill Holler Rogers, Vice-Presidents of our automotive group, are the great-grandchildren of the fabled Bill Holler. He founded the General Motors Dealers' Son School, established to prepare dealers' offspring to inherit the family franchise, and his son, grandson and great-grandchildren were all graduates. From 1929 — when General Motors Chairman C.S. Mott hired Bill to be Vice President of GM and General Sales Manager of Chevrolet — until his retirement in 1945, Bill Holler earned a distinguished reputation as a tireless listener to the dealer, implementing trend-setting innovations and establishing programs to teach the fundamentals of auto sales and quality service still in use today. A believer that a good salesperson is critical to our economy, Bill elevated the standards of our profession. In sales literature and speeches he often pointed out that the commander who leads the troops in battle… the volunteer who raises funds for charity… the homeowner who gets the neighborhood involved in a community project… is doing a sales job.